Dejan Veljanoski
UI/UX Designer & Web Specialist
Crafting intuitive designs, coding seamless experiences, and optimizing websites to perform at their best.
Senior UX/UI Designer focused on product outcomes
I’m Dejan Veljanoski — a Senior UX/UI Designer and product builder with 14+ years of experience designing and shipping SaaS platforms, web apps, mobile experiences, and interactive products. My work blends UX strategy, clean UI design, and practical implementation, so teams move faster without sacrificing quality.
I help startups and established teams improve product clarity and usability through user-centered design: research, information architecture, user flows, wireframes, prototypes, design systems, and polished UI. When needed, I also support front-end handoff and implementation (HTML/CSS/JS) to keep design and build aligned.
My approach is simple: understand the user, simplify the journey, remove friction, and measure results. Whether the goal is better onboarding, higher conversions, faster task completion, or improved accessibility, I focus on decisions that make the product easier to use and easier to grow.
What I’m best at
- UX audits & usability improvements
- Product UI design (SaaS dashboards, wizards, settings)
- Design systems, components & tokens
- Prototyping, micro-interactions & motion
- Accessibility (WCAG basics) & inclusive UX
- SEO-friendly website UX & conversion optimization
Professional Experience
Discover key milestones in my career and contributions to impactful projects.
Product design consultant
2011 – Present · Multi-Industry Experience
Senior UX/UI consultant with experience since 2011, collaborating with startups, agencies, and established companies across SaaS, healthcare, fintech, booking platforms, gaming, education, e-commerce, and enterprise software. I help teams improve product strategy, user journeys, design systems, usability, accessibility, and conversion-focused interfaces to deliver scalable digital products.
The kids tales
2025 – Present · Founder
Founder of The kids tales, Founder of The Kids Tales, an SEO-first storytelling platform created to help parents and children discover high-quality bedtime stories, educational tales, and imaginative adventures online. I combine content strategy, UX design, technical SEO, and scalable storytelling systems to build a growing digital library of age-based and topic-driven stories that support learning, imagination, and healthy screen time.
ZoApps
2025 – Present · Founder
Founder of zoapps.io, an AI-first product studio focused on designing and building playful web and mobile applications. I combine UX strategy, UI design systems, illustration, and interactive storytelling to ship memorable experiences — especially for children-focused products.
Laffari
2025 – Present · Founder
Founder and creator of laffari.app, a children’s animated storytelling platform focused on calm bedtime routines, emotional development, and screen-safe reading experiences. The product is designed for simple navigation, friendly visuals, and engaging story interactions that support healthy screen time.
UI Forge
2024 - (Founder)
Providing UX/UI design services for long-term projects and diverse clients. I support product teams with UX audits, redesigns, SaaS UI patterns, design systems, and conversion-focused landing pages, delivered with clear documentation for smooth developer handoff.
veljanoski.com
2009 - (Founder)
Delivering design and development work for global clients with a focus on user-centered interfaces, modern web standards, responsive UI, accessibility basics, and clean front-end implementation.
flex.games
2009 - 2024 (Founder)
Designed and developed 2D games with a focus on gameplay UX, UI clarity, player feedback loops, and smooth interaction design. This background strengthens my approach to micro-interactions, motion, and delightful user experiences.
How I work
A clear process makes collaboration easy and keeps product decisions grounded in user needs and business goals.
1. Discover
Understand the product, users, constraints, and metrics. I review analytics, collect stakeholder inputs, and identify UX issues in flows like onboarding, booking, checkout, and admin dashboards.
2. Define
Turn findings into structured solutions: information architecture, user journeys, wireframes, UX copy, and clear acceptance criteria. This keeps scope focused and reduces rework.
3. Design & Ship
Build high-fidelity UI in Figma with a component-based system. I deliver responsive layouts, interaction states, and handoff-ready specs. If needed, I support implementation and QA to ensure pixel-perfect results.
Core Capabilities
Design
- UI/UX Design
- Logo & Branding
- Art Direction
- Illustrations
Web Development
- Front-End Dev
- Webflow
- HTML/CSS/JS
- SEO Optimization
Game Dev
- Game Design
- Unity UI
- Level Design
Quick Facts
Years in business
Products launched
Satisfied clients
Hours designing
Common questions
Quick answers about how I work, what I deliver, and what you can expect.
What kind of UX/UI work do you do?
I design product experiences for SaaS platforms, web apps, and mobile apps — including dashboards, complex settings, onboarding flows, booking systems, and customer-facing pages. I also create design systems to keep products consistent and scalable.
Do you work with developers?
Yes. I deliver developer-ready handoff in Figma with clear components, responsive behaviors, and interaction states. When needed, I support implementation checks, UI QA, and improvements during development.
Can you improve an existing product?
Absolutely. A UX audit typically reveals friction points like unclear navigation, inconsistent UI patterns, weak hierarchy, confusing copy, or steps that can be removed. The outcome is a prioritized plan plus redesigned screens and flows.
What deliverables do you provide?
Depending on the project: user flows, wireframes, interactive prototypes, high-fidelity UI, a component library, design tokens, documentation, and a handoff package. For websites, I can also help with SEO-friendly structure and conversion improvements.