SaaS · AI
Pixyle
Redesigned AI product search UX → improved discoverability
Selected Work
UX/UI & Product
UX/UI & Product
Design Case Studies
Real products, real problems, real results.
From SaaS platforms to mobile apps and kids experiences.
15+ years
SaaS
Mobile Apps
Founder of Laffari
Browse by category
Featured Work
Best case studies
Selected projects where design decisions created measurable product outcomes.
Bedtime story library
The Kids Tales
Interactive storytelling platform designed to grow kids' reading habits.
3×
Engagement
6wk
To launch
Web
+ Mobile
AI Product Studio
ZoApps
AI-first app studio — design system and multi-product launch.
8+
Apps shipped
1
Design system
Landing page
Studio
Consumer · Mobile
Laffari
Bedtime stories mobile app — from concept to App Store release.
4.8★
App Store
0→1
Launch
iOS, Android
Native
More Projects
More work
A broader selection of client projects across industries and platforms.
SaaS · Cloud
ProactAMS
New dashboard UX → reduced onboarding complexity
SaaS · B2B
Couforge
End-to-end SaaS UI from MVP to scalable product
SaaS · Logistics
TruckWise
Fleet management UX redesign → faster task completion
Mobile · Fintech
Investify
Simplified investment flow → improved user confidence
SaaS · Healthtech
Atlas Health
Product redesign → 3× increase in user engagement
SaaS · Fintech
Bank App
Modern financial dashboard and UX
SaaS · Travel
Booking Hub
Seamless booking experience
Mobile · Entertainment
Fanflick
Entertainment and media consumption app
Mobile · Transportation
GreenRide
Eco-friendly transportation solution
SaaS · Innovation
iTnnovate
Innovation management platform
SaaS · Enterprise
Tech Solutions
Enterprise management dashboard
My Approach
Product-driven,
Product-driven,
not just visual.
Most designers focus on screens. I focus on outcomes — behavior, retention, and business impact.
User behavior & retention
I study how users move through products — where they drop off, what they skip, and what keeps them coming back.
Scalable design systems
Components, tokens, and documentation that your team can build on confidently — without re-inventing decisions.
Business impact, not just UI
Every design choice is tied to a goal: reduce friction, improve conversion, or accelerate time-to-value for users.
"Good design isn't about how it looks. It's about how well it solves the problem — and whether users come back."— Dejan Veljanoski, 15 years in product design
Impact
Design that moves
Design that moves
the needle
Concrete outcomes across 15+ years and 250+ products shipped.
✓
Improved onboarding clarity
Simplified sign-up and first-use flows that reduced setup friction and cut drop-off rates across multiple SaaS products.
✓
Scalable UI systems built
Component libraries and design tokens that let engineering teams ship faster — with consistent, accessible interfaces.
✓
Reduced user drop-off
UX audits and information architecture improvements that identified and eliminated the biggest friction points in user journeys.
✓
Increased engagement & retention
Interaction design, micro-animations, and habit-forming UX patterns that gave users a reason to return — and stay longer.
✓
Faster developer handoffs
Fully documented Figma files with clear specs, responsive states, and component guidelines that reduce back-and-forth.
✓
Conversion-focused landing pages
SEO-structured, persuasive page designs with clear hierarchy and tested CTAs that turn visitors into qualified leads.
Looking to improve your product experience?
Let's work together to design something that actually performs — not just looks good.
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