Hi, my name is Dejan
Freelance product designer with 15+ years of experience in designing SaaS platforms, mobile apps, and user experiences.
<24h
Reply time
You talk to the designer, not a sales team.
6+mo
Typical engagement
Most clients start with one project and stay.
8yrs
Longest client relationship
iTnnovate, from rebrand to four products.
15+yrs
Designing product
SaaS, fintech, healthtech, e‑commerce.
8 yrs
Longest client relationship
“8 years working with Dejan. He gets the business, not just the design, that's why we keep coming back.”
Petar Spaseski“He's basically embedded in our team without the full-time cost.”
Paul
I work directly with founders and product leads. Senior design, strategy and execution from kickoff to ship.
Zero-to-one discovery, flows and polished interfaces founders are proud to demo.
Tokens and component libraries your whole team, and its AI tools, can build on.
Positioning, type and voice that make your product feel unmistakable.
Designed, built and shipped in Next.js or Webflow, plus AI‑assisted builds.
One-off work? See the UX audit and MVP design.
Explore my latest UX/UI and web design projects, crafted to elevate user experiences and deliver impactful solutions.
Bedtime story platform: interactive storytelling designed to grow kids' reading habits.
One design system that lives in Figma and in a Next.js + shadcn codebase at the same time, light and dark.
Booking SaaS designed from scratch: the brand, the landing page and a calendar that knows its own capacity.
A small selection. Most of my recent work is under NDA with funded SaaS teams. Happy to walk through case studies privately on a call.
All case studiesWeekly sprints
Go from idea to real product with weekly design sprints.
3-month minimum
Embedded in your team, 2 days/week.
Need a one-off MVP or audit? See the UX audit and MVP design.
Fixed quote on the call · 3-month minimum, then month-to-month · Pause available between quarters · Most clients stay 6+ months · Response within 24h
“8 years working with Dejan. Full rebrand, iTnnovate, Vib.cloud, VibeCheck, VibAnalyse and counting. He gets the business, not just the design, that's why we keep coming back.”
Four things founders say on a first call, and what I say back. Each has a known fix, and most are faster than a redesign. Keep scrolling.
Not sure which one is yours? Thirty minutes on a call and I will tell you.
Book a free product review“We have paying users, and most of them are gone by week two.”
Founder, first call
That is onboarding and the core workflow, not marketing. I audit both, rank the leaks by impact, and we fix the top three first.
SaaS UX audit“Our engineers design the screens. They are consistent, but nobody asked what the user was trying to do.”
Founder, first call
I map the flows before anyone opens Figma, then hand your team a design system so the screens stay right without me in the room.
Product sprint“We tried an agency. The person who pitched never touched our product.”
Founder, first call
You get one senior designer, the one you are talking to now, every week. Pricing is on this page, not in a proposal.
Freelancer vs agency vs Toptal“We shipped fast with AI tools. Now every screen looks like it came from a different product.”
Founder, first call
Tokens, components and rules files that Cursor and Claude Code follow. The next screen comes out on-brand, no redesign needed.
Design systemsHave a specific question about the process? I've collected the most common inquiries here. Still curious? Let's chat!
Or email me dejan@veljanoski.com
Every engagement is scoped on a free 30-minute call and quoted as a fixed number before any work starts, so there are no surprises. Projects run as an MVP kickstart or a product sprint, and ongoing work as a fractional retainer two days a week, on a 3-month minimum and then month to month.
We start with a free 30-minute discovery call to understand your needs, goals, and timeline. If it's a fit, we move forward with the plan that suits you best.
Audit first, then a sprint or a fractional retainer. Most clients start with the UX audit, which ranks the problems by impact. From there we either run a product sprint to fix them or I join the team two days a week on a retainer.
Revisions are included in every plan. We iterate until it's right, within the scope of the plan.
Retainers run on a 3-month minimum, then month-to-month. You can pause between quarters, and most clients stay 6+ months because the work compounds.
Yes. For MVPs and marketing sites I also build what I design: Next.js for product and web apps, Webflow for marketing sites, and AI-assisted builds with Claude Code and Cursor. One person from Figma to production.
I provide fully organized and documented Figma files, including components, styles, and clear instructions for your development team.
Yes. I work from Skopje on Central European Time, the same time zone as Berlin, Munich and Amsterdam, so calls and reviews happen inside your normal working day. For US teams I keep a few hours of overlap with the East Coast.
Design systems practice, independent SaaS UX teardowns, and how I work. One post every two weeks.
Seven signs it is time, three signs it is too early, what a four to eight week engagement looks like, and how to judge a consultant.
Read the post →
Three roles that get blurred together, what each one does, the stage each fits, and why a head of design is usually the wrong first hire.
Read the post →
One is an expert review, the other is watching real users. What each finds, what each misses, and the order I run them in.
Read the post →
