“Dejan's ability to bring ideas to life is remarkable. He seamlessly blends creativity with practicality, delivering results that exceeded our expectations.”
Senior Product Designer
Building
and Launching Digital Products
15+ years designing SaaS platforms, mobile apps, and user experiences.
Founder of Laffari and digital products under ZoApps.
A small studio of 1.
I work directly with founders and product leaders — no account managers, no handoffs. Senior design, strategy, and execution from kickoff to ship.
Product Design
Zero-to-one discovery, shipping polished interfaces founders are proud to demo.
Design Systems
Token systems and component libraries your whole team can build on confidently.
Brand & Site
Positioning, type, and voice that make your product feel unmistakable.
Design Advisory
Fractional design leadership for founders who need taste, not a full hire.
Recent projects & showcase
Explore my latest UX/UI and web design projects, crafted to elevate user experiences and deliver impactful solutions.
Bedtime story library · Platform
The Kids Tales
Interactive storytelling platform designed to grow kids' reading habits.
AI Product Studio
ZoApps
AI-first app studio — design system and multi-product launch.
Consumer · Mobile
Laffari
Bedtime stories mobile app — from concept to App Store release.
Client feedback
“Dejan has a rare talent for creating visually stunning designs that are both functional and user-friendly. Our user engagement tripled after the redesign.”
“Collaborating with Dejan has been a delight. Responsive, creative, and consistent quality across all our product vertical launches.”
“Dejan's exceptional UX and design skills have made him an indispensable member of our team. His contributions have significantly enhanced our projects.”
“Dejan rebranded our company and made our solutions more user-friendly. We've been collaborating for over 8 years, and I highly recommend him!”
“Dejan is an exceptional designer whose creativity and efficiency are truly remarkable. His work is of the highest quality and highly innovative.”
A proven process, not a mystery
From first call to launch, every engagement follows the same four steps — so founders know exactly what to expect, and when.
Kickoff & scope
A free 30-minute call to align on goals, users, constraints, and a realistic roadmap.
- ↳ Goals & success metrics
- ↳ Product & UX audit
- ↳ Scope & timeline
Flows & interfaces
From user flows and wireframes to pixel-tight UI, iterated with async Loom walkthroughs.
- ↳ UX flows & IA
- ↳ High-fidelity UI
- ↳ Design system
Ship-ready handoff
Organised Figma files, tokens and documented components — or I ship the front-end myself.
- ↳ Dev-ready Figma
- ↳ Front-end (optional)
- ↳ QA & polish
Ship, measure, iterate
Go live, track real usage, and keep refining the product with weekly design updates.
- ↳ Launch support
- ↳ Usage review
- ↳ Continuous iteration
Tools I reach for daily
Fluent in the tools your team already uses — so onboarding is zero friction and handoff is painless.
Simple pricing
Validate your idea and get a launch-ready MVP fast.
- AI-assisted UX & wireframes
- 1 core user flow designed
- 2–4 key screens (UI)
- Dev-ready starter files
- Delivery in 3–5 days
Go from idea to real product with weekly design sprints.
- Full UX flows & product structure
- 5–10 screens per week
- Design system (scalable UI)
- Dev-ready Figma files
- Fast async communication
- Avg. 2–3 day delivery
Scale your product with a dedicated design partner.
- Unlimited design requests
- Product strategy & UX improvements
- Conversion & growth optimization
- Priority delivery & support
- Continuous iteration
- Avg. 1–2 day turnaround
Work process & FAQ
Have a specific question about the process? I've collected the most common inquiries here. Still curious? Let's chat!
Book a discovery callWe start with a free 30-minute discovery call to understand your needs, goals, and timeline. If it's a fit, we move forward with the plan that suits you best.
For most design tasks, you can expect an average delivery of 2-3 business days. More complex features might take a bit longer but will be broken down into chunks.
We primarily use Slack for daily communication and Loom for project walkthroughs. This ensures async efficiency while keeping everyone aligned.
I work almost exclusively in Figma for UI/UX projects, ensuring all assets are precisely crafted and ready for development.
Unlimited revisions are included in the Growth plan. I'm committed to ensuring you are 100% satisfied with the final result.
Absolutely. You can pause or cancel your monthly plan at any time, providing flexibility to match your project's pace.
Yes, I specialize in building responsive front-ends using HTML/CSS/JS and No-Code platforms like Webflow or Framer.
My expertise lies in SaaS, B2B platforms, and innovative startups across Fintech, Healthtech, and Edtech.
I provide fully organized and documented Figma files, including components, styles, and clear instructions for your development team.
No hidden costs. The monthly subscription covers all design and management tasks as specified in your chosen plan.













