SaaS UX audit

SaaS UX Audit Service that
finds the friction.

Stop losing users to friction you can't see. My UX audit for SaaS identifies high-impact usability issues and provides a clear roadmap to increase retention and conversion.

Overview

Find the friction that's costing you users

Most SaaS products don't lose users because of one big bug - they lose them to a hundred small frictions: a confusing onboarding, an empty dashboard with no next step, a signup form that asks too much too soon. A UX audit - a structured user experience audit of your product - surfaces exactly where users hesitate, get confused, or drop off - and, more importantly, what to do about it.

My SaaS UX audit combines heuristic evaluation, a review of your real user flows, and 10+ years of SaaS design experience to separate cosmetic nitpicks from the issues that actually move activation, conversion, and retention. You don't get a vague list of opinions; you get a prioritized set of findings tied to business impact, each with a concrete, actionable recommendation your team can ship.

Target Audience

Is this for you?

Deliverables

What you get

A comprehensive evaluation of your product's usability, accessibility, and conversion paths.

Audit report

PDF with 50+ actionable insights.

Redesign recommendations

High-fidelity fixes in Figma.

Prioritized roadmap

Ready to drop into Linear or Notion.

7-10 day turnaround

Business days, start to finish.

Video walkthrough + session

Recorded findings plus a live review.

Methodology

My 4-step audit process

01

Heuristic Evaluation

I analyze your product against industry-standard usability principles to find objective friction points.

02

Data Review

I look at your Mixpanel/Hotjar data to see where users are actually dropping off in the funnel.

03

Visual Audit

I review UI consistency, accessibility compliance, and design system health across all screens.

04

Strategic Debrief

We meet to go over the findings and I help your team prioritize the most impactful design fixes.

Sample deliverable

What the audit report looks like

A typical SaaS UX audit starts with the highest-stakes flow: signup and onboarding. It is common to find new users landing on an empty screen with no obvious first action, a form asking for information that is not needed yet, and key features buried two or three clicks deeper than they should be. Each of these is a measurable leak in the funnel, and each has a clear fix.

Audit report · 30 to 40 pages

One finding per page, ranked by impact

Every finding follows the same format: the screen, what is wrong, the evidence from your analytics or session recordings, a severity level, the effort to fix, and the fix itself. The list is sorted so the top five are the ones most likely to lift activation and reduce early churn.

4 levels Severity scale
6 fields Per finding
Top 5 Fix-first list
See the 40-point checklist I use →
FINDING 07 / 32MAJOR1EVIDENCEIMPACTEFFORTFIX

Severity scale. Blocker: users cannot complete the task. Major: most users struggle or abandon. Minor: slows people down but they get through. Polish: consistency and craft. Every finding also gets an effort estimate, S, M or L, so your team can pick the high-impact, low-effort fixes first.

Investment

UX Audit Packages

FAQ

Common Questions

Answers to the most frequent questions about the UX audit process and deliverables.

Or email me dejan@veljanoski.com

Typically, a full audit takes 7 to 10 business days to complete, depending on the complexity of your product.

Access to your product (dev or staging environment), any existing analytics (Mixpanel, Hotjar, etc.), and a brief overview of your business goals.

This service is for the audit and roadmap. If you need implementation, we can discuss a design retainer or project-based engagement afterward.

Absolutely. Fixing UX issues early is much cheaper than redesigning a mature product with years of technical debt.

I don't just point out "ugly" UI. I use a data-driven approach combined with 10+ years of SaaS design experience to find issues that affect your bottom line.

Yes. I audit web apps, mobile apps, and marketing funnels - the method adapts to the platform, and cross-platform products get reviewed as one connected journey rather than separate screens.

A clear, prioritized report: findings ranked by impact and effort, annotated screenshots of the problem areas, and a specific recommendation for each issue. If you'd like, I can also walk your team through it live and help scope the fixes.

Ready to audit your SaaS?

Get a professional UX audit that identifies exactly where you're losing money and users.