SaaS UX audit

SaaS UX Audit Service that
finds the friction.

Stop losing users to friction you can't see. My UX audit for SaaS identifies high-impact usability issues and provides a clear roadmap to increase retention and conversion.

Overview

Find the friction that's costing you users

Most SaaS products don't lose users because of one big bug - they lose them to a hundred small frictions: a confusing onboarding, an empty dashboard with no next step, a signup form that asks too much too soon. A UX audit - a structured user experience audit of your product - surfaces exactly where users hesitate, get confused, or drop off - and, more importantly, what to do about it.

My SaaS UX audit combines heuristic evaluation, a review of your real user flows, and 10+ years of SaaS design experience to separate cosmetic nitpicks from the issues that actually move activation, conversion, and retention. You don't get a vague list of opinions; you get a prioritized set of findings tied to business impact, each with a concrete, actionable recommendation your team can ship.

Target Audience

Is this for you?

Deliverables

What you get

A comprehensive evaluation of your product's usability, accessibility, and conversion paths.

Audit report

PDF with 50+ actionable insights.

Redesign recommendations

High-fidelity fixes in Figma.

Prioritized roadmap

Ready to drop into Linear or Notion.

7-10 day turnaround

Business days, start to finish.

Video walkthrough + session

Recorded findings plus a live review.

Methodology

My 4-step audit process

Heuristic Evaluation

I analyze your product against industry-standard usability principles to find objective friction points.

Data Review

I look at your Mixpanel/Hotjar data to see where users are actually dropping off in the funnel.

Visual Audit

I review UI consistency, accessibility compliance, and design system health across all screens.

Strategic Debrief

We meet to go over the findings and I help your team prioritize the most impactful design fixes.

Sample deliverable

What the audit report looks like

A typical SaaS UX audit starts with the highest-stakes flow: signup and onboarding. It is common to find new users landing on an empty screen with no obvious first action, a form asking for information that is not needed yet, and key features buried two or three clicks deeper than they should be. Each of these is a measurable leak in the funnel, and each has a clear fix.

One finding per page, ranked by impact

Every finding follows the same format: the screen, what is wrong, the evidence from your analytics or session recordings, a severity level, the effort to fix, and the fix itself. The list is sorted so the top five are the ones most likely to lift activation and reduce early churn.

Severity scale
4 levels
Per finding
6 fields
Fix-first list
Top 5
Audit report30 to 40 pages
See the 40-point checklist I use UX audit or usability testing? Which to run first

Severity scale. Blocker: users cannot complete the task. Major: most users struggle or abandon. Minor: slows people down but they get through. Polish: consistency and craft. Every finding also gets an effort estimate, S, M or L, so your team can pick the high-impact, low-effort fixes first.

Investment

UX Audit Packages

FAQ

Common Questions

Answers to the most frequent questions about the UX audit process and deliverables.

Or email me dejan@veljanoski.com

Typically, a full audit takes 7 to 10 business days to complete, depending on the complexity of your product.

Access to your product (dev or staging environment), any existing analytics (Mixpanel, Hotjar, etc.), and a brief overview of your business goals.

This service is for the audit and roadmap. If you need implementation, we can discuss a design retainer or project-based engagement afterward.

Absolutely. Fixing UX issues early is much cheaper than redesigning a mature product with years of technical debt.

I don't just point out "ugly" UI. I use a data-driven approach combined with 10+ years of SaaS design experience to find issues that affect your bottom line.

Yes. I audit web apps, mobile apps, and marketing funnels - the method adapts to the platform, and cross-platform products get reviewed as one connected journey rather than separate screens.

A clear, prioritized report: findings ranked by impact and effort, annotated screenshots of the problem areas, and a specific recommendation for each issue. If you'd like, I can also walk your team through it live and help scope the fixes.