Kids Tales

Hundreds of free stories for little readers ages 3–8 — a magical, distraction-free reading platform for children. Originally created from real bedtime moments at home and scaled to support thousands of families.

Year

2025

My Role

Founder · Product Designer

Platform

Web Platform

Tags

EdTech · Digital Stories · UX

The Goal

Reading time should be simple

Kids Tales was built to provide high-quality storytelling without the overload of typical children's media. It focuses on gentle narratives, age-appropriate lessons, and a calming aesthetic.

Trusted by 2,000+ families with hundreds of original stories organized by topics like Bedtime, Kindness, and Courage.
Kids Tales
Kids Tales
UX Design

Navigating by beloved characters

Children bond with recurring characters like Zara the Robot or Sproutville friends. The platform was designed to allow effortless exploration by specific characters, empowering children to choose their heroes.

Personalized AI features enable stories instantly featuring the child's own name, deepening engagement.
Dashboard

A home base for every young reader

The dashboard was designed to give children an instant sense of what to read next. Bright, character-led entry points surface the most relevant stories based on age and reading history, while parents get a clear overview of activity and progress — all in one calm, uncluttered view.

Reduced time-to-first-story to under 10 seconds by surfacing personalised picks directly on the dashboard.
The Kids Tales — Dashboard Design
The Kids Tales — Audio Library
Audio Library

Stories that read themselves

Not every bedtime moment allows for screen reading. The Audio Library lets children listen to narrated stories while the text follows along — ideal for car rides, winding-down routines, or any time eyes need a rest. Each audio story is professionally voiced and paced for young listeners.

Audio stories doubled average session length, with children listening through entire collections in a single sitting.
Personal Story Library

Their collection, their world

Children can save favourite stories into their own personal library — a curated shelf they build themselves. Returning to beloved tales, characters, and series becomes effortless. Parents can also add stories directly, ensuring the library stays age-appropriate and full of trusted content.

Users with a personal library returned 3× more often than those without — making it the platform's strongest retention driver.
The Kids Tales — Personal Story Library

Need something similar?

Book a free 20–30 minute call to discuss your EdTech or content platform.

Next case study

Laffari — Mobile App Design
All projects